Customer service is one of the best marketing tools which ensure that the customer gets the product or service at the time and place. Customers demand it and companies say they have it, but do you really understand? What is it? It is customer support service. Is a general topic of discussion in business circles for several years now and this is an issue that is gaining more attention, as companies compete globally to get more and more customers and profits. Customer care service is an essential part of any business. You can offer various promotional activities to bring more and more new customers,however unless you can get some of those customers to come back, your business would not be profitable for long.

Good customer care serviceis all about bringing customers back and keep them connected to your business for long. And about sending them away happy means happy enough to convey positive feedback about your business along to others prospective customers, who may then try the products or services you offer for themselves and in their turn become repeat customers. No matter what products or services your are offering, however its extremely important that you make customer support services on priority.

Many business owners do spend millions of dollars in advertising to attract as many customers as they want, however they are unable to manage these customers for long term due to bad customer care support services . If you want to keep your customers that you attract to your door through your advertising, it is imperative that you provide an exceptional quality service to customers. As, customers are main assets of your business and growth of your business solely depends upon their faith and loyalty towards your business. Customer service not as an expense, but it is highly profitable investment. Exceptional customer care service builds customer loyalty, resulting in profits.

Research shows that not only satisfied customers buy more, but they buy more often, and they also bring more new customers to get connect with you business . According to a study by the American Management Association, sponsorship offers loyal customers paid 65 percent of the volume of a typical company. The larger your base of loyal customers, the less money you will need to spend on advertising, marketing and other promotional activities.

If we speak of advertising, then note that there is no advertising more effective than word of mouth. Your satisfied customer tell others about your products and services, especially about your exceptional customer care services which you are offering, has more credibility than anything you can put in print or broadcast through radio/ TV or any other media.