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East meets West in call centre flick
NEW DELHI: On the outskirts of New Delhi, a state-of-the-art telephone call centre facility serves as the location for the shooting of American Daylight —a film that revolves around a culture-clash phenomenon reflecting a new urban trend. Thanks to a large and economical English-speaking work force, telephone call centres have mushroomed in India in recent years, employing about 1.2 million people and transforming into an almost $2-billion industry . So if you are a credit card holder in New York, chances are that when you dial your card company’s toll-free support number, your call will be answered by a twentysomething operator in New Delhi who is trained to speak with an American accent. This quirky East-West connection has inspired British director Roger Christian to make a feature film that is slated for release later this year. American Daylight stars Indian actress Koel Purie as a smart, young call-centre operator who ends up getting involved with one of her transatlantic customers , played by British actor Nick Moran (Lock, Stock and Two Smoking Barrels). A triangle element comes in the form of her supervisor, played by Vijay Raaz (Monsoon Wedding). Produced by New Delhi-based producer Bobby Bedi under his Kaleidoscope Films banner, American Daylight is written by U.K.-based Indian writer Farouk Dhondy. ‘‘When India gained independence on the midnight of August. 15, 1947, the British, the first Indian prime minister, Jawaharlal Nehru, gave a famous speech about how India awakes while the world is asleep. Well, the fact is that at that time, it was daylight in America,’’ Dhondy explains. ‘‘That inspired me to examine how Indian call-centre operators work through the night to serve their American customers.’’ Christian finds the premise of American Daylight hard to resist. ‘‘It’s a great setting that re-examines the East-West equation. And there’s a love story in between, a sort of take on ‘Notting Hill,’ you know, two people meeting from totally diverse cultures. The East is warm and emotional, while the West is cold and logical, which is what this film hopes to capture.’’ It’s raining furiously outside, but inside the swanky call-centre building that seems transplanted from Silicon Valley to the colourful environs around Delhi, the scene is set up for Purie to take a call from an American customer.
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