Wipro has decided to rename Wipro Spectramind as Wipro BPO with its business accounting for 10% of Wipro Technologies’ revenues and having earned a firm footing in the sector. Company sources said that over the past three years since the Spectramind acquisition in 2002, Wipro has been able to develop a successful third-party offshore BPO business with a wide range of offerings, so it is time to develop a Wipro brand for the business. Wipro Spectramind is likely to change its second half in April-May. According to a company spokesperson, the normal process of name change has been initiated. The company has already sent a circular to its employees. “We think enough identity has been given to the fact that Wipro has a BPO business, there is no need to carry Spectramind name,” said the spokesperson. Wipro acquired Spectramind in 2002 paying Rs 4.2 billion.

At that time, Spectramind’s annual business was $11 million with 2,500 employees. In 2003-04, Wipro Spectramind’s revenue was $95 million with 13,300 people working in six centres. According to Wipro, today Spectramind eSevices is the largest third party BPO service provider in the country with 31 clients till the second quarter of 2004-05. The acquisition was a success for Wipro in terms of integration of the two companies and the long-term goal of offering various non-voice services to its clients along with software solutions. “After the success comes the process of consolidation. The name change is a part of that move,” said a BPO analyst.