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Good for the Soul

The biggest impact may not be on the wallets of Indian nationals hired to do outsourced work. "One of the things I feel the biggest impact has been is on the psyche of people, especially the educated middle class," Aggarwal told the E-Commerce Times. "Most of the people employed in this 360,000 people ... are probably below 30. They're probably 26, 27 years old. [The new generation] is coming up with the view that they can actually achieve. That has a greater impact than the economic impact, which will probably be seen in the next 10 years or so. It's almost an euphoric impact. People say, 'We can do it.'" Working for U.S. businesses also is altering the work environment, according to Nair. "Salaries [are] on the rise of late.

 

Also, employees demand a better working atmosphere and other perks which were unheard of before," he said. "Working on Saturdays is considered taboo by most IT companies." Previously, employees worked six relatively short days per week, Aggarwal explained. Today, however, those involved in outsourced functions typically mirror their Silicon Valley counterparts. "They want to have a five-day work week, but in those five days people are working like maniacs," he noted, adding that many companies have two shifts: 7 a.m. to 5 p.m., followed by a second shift from 5:30 p.m. to 3:30 a.m. Changing Styles To cater to the new influx of cash, four malls have sprung up in suburban New Delhi, Aggarwal said. On the basis of the American model, retailers offer designer jeans and many of the other accoutrements found in the suburban United States. "You [also] see more pubs -- good or bad," he noted. Likewise, those who have benefited from offshore outsourcing may buy cars -- something often unheard of in earlier generations. In October, for example, auto maker Maruti Udyog's sales grew more than 35 percent, and Hyundai Motor India's sales increased 27.4 percent, according to The Hindu newspaper. Eye on Education The culture and economy of outsourcing also could benefit India's growing population living in poverty, according to India Watch. In the past 100 years, India's population has increased 400 percent, the organization claims, but only about half of the country's population is literate.

 

Also, India's per capita income is only $440, according to the group's Web site. However, thanks to the outsourcing boom, middle-class parents can leverage the success of today's twentysomething workers to encourage their younger offspring to attend college, get a degree and succeed in the global workplace, Aggarwal noted. "This adds ammunition to the middle class, which has been hell-bent over the last generation to make sure their kids get an education," he said. So, from a global perspective, offshore outsourcing does have a bright side: It reinforces the benefit of higher education, allows individuals to purchase cars and gives workers confidence and hope for the future. That may be cold comfort to workers who have lost their jobs in the United States, but one thing is certain: No matter its effects, offshore outsourcing impacts all it touches -- from the corporation, to the U.S.-based worker, to the employee in India.

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